This project is intended to challenge students to create a start-up business where they find problems, refine these, ideate over solutions, design a  prototype and test that prototype. AI tools could be used a variety of ways throughout the process. My idea focuses on using technology such as chatbots and image generators for the problem finding, ideation and design of prototype. This can be supplemented with use of bespoke tools to  create visual marketing materials, brand/company names and logos.

Overview

The overall aim of this project is to engage students in rapid prototyping, entrepreneurial methodologies but using enhanced with AI. It also intends to:

• Improve the quality and speed of the  development of rapid prototypes and accompanying marketing materials in the  start up process. This is aimed at enhancing engagement from students 

• Improve the understanding of skills needed  in marketing, language used and how AI can  be used to assist in many of these purposes. A greater understanding of the diversity of AI tools available and how they can be used for specific  tasks in a process. 

• An understanding how use of AI technology assists rapid prototyping, making access and involvements in start up easier.

Instructions

In assigned teams, students need to submit a project consisting of the following components:

1. Problem Finding: Evidence of -

   1. Research to find problems worth solving (internet, chatbot prompts)

   2. Empathy (understanding the problem fully through the eyes of the user/person experiencing the problem

   3. Define the problem

2. Ideation on solutions: Evidence of -

   1. Ideas on how to solve the problem (drawings, prompts, etc)

   2. A demonstration of divergent thinking

   3. Convergent thinking to an agreed solution

3. Prototype: Evidence of -

   1. Building a prototype (physical model, wireframe, digital model, etc)

   2. Marketing a prototype (Gamma presentation, Pika video, AI images)

4. Testing: Evidence of testing the solution